پژوهشنامه صنعت و معدن

پژوهشنامه صنعت و معدن

موردپژوهی توسعه تجارت الکترونیک کشورهای پیشرو در عصر اقتصاد دیجیتال

نوع مقاله : مقاله پژوهشی

نویسندگان
1 استادیار موسسه مطالعات و پژوهشهای بازرگانی
2 استادیار دانشکدگان مدیریت دانشگاه تهران
چکیده
ظهور فناوری‌‌‌های نوپدید عصر اقتصاد دیجیتال بر سرعت توسعه تجارت الکترونیک در جهان افزوده و به عاملی برای رقابت‌‌پذیری در مسیر رشد این بخش بدل شده‌‌است. از این منظر بررسی اسناد بالادستی به‌‌منظور شناسایی عوامل کلیدی پیشران رشد تجارت الکترونیک کشور‌های پیشرو در عصر اقتصاد دیجیتال، می‌‌تواند به یافتن راه‌کار‌های سیاستی مؤثرتری برای ایران کمک نماید. بر این مبنا در مطالعه حاضر نخست به بررسی مبانی نظری و پیشینه پژوهش پرداخته شد و سپس بررسی نظام‌‌مند 16 سند توسع‌های حوزه تجارت الکترونیک از چهار کشور پیشگام منتخب انجام شد. پس از انتخاب و بررسی اسناد، تحلیل محتوای کیفی اسناد به روش کدگذاری انجام شده و به شناسایی چهار پیشران اساسی برای توسعه زیرساخت‌‌‌های دیجیتال و پنج پیشران برای توسعه تجارت الکترونیک منجر شد. پیشران‌‌‌های کلیدی زیل توسعه زیرساخت دیجیتال عبارتند از: توسعه و تقویت زیرساخت اتصال دیجیتال داده، زیرساخت ذخیره‌‌سازی و پردازش داده‌‌ها، زیرساخت دستگاه‌‌‌ها و ترمینال داده، زیرساخت خدمات دیجیتال و اپلیکیشن‌‌ها. پنج پیشران کلیدی شناسایی شده در زیل توسعه تجارت الکترونیک نیز مشتمل بر تقویت انطباق دیجیتال با فناوری‌‌‌های نوپدید، توسعه فضای کسب وکار‌های دیجیتال، تسهیل‌گری قانونی و حقوقی، صادرات‌‌گرایی و همکاری‌‌‌های بین‌‌المللی و توسعه تجارت الکترونیک پایدار با رعایت مسئولیت اجتماعی و حفاظت از محیط‌زیست می‌‌باشند. سپس بر اساس یافته‌‌‌های موجود و با کمک نرم‌افزار‌های پاژک و گفی نقشه‌شناختی فازی اسناد کشور‌های منتخب بررسی و تحلیل شد.
بر اساس نتایج مشخص شد که پیشران توسعه و تقویت زیرساخت اتصال دیجیتال داده بیشترین اثرگذاری و اثرپذیری را نشان می
‌‌دهد. نهایتاً پیشنهادات کاربردی نیز برای سیاست‌‌گذاری در ایران ارائه گردید.
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  • تاریخ دریافت 08 اردیبهشت 1403
  • تاریخ بازنگری 07 مهر 1403
  • تاریخ پذیرش 24 شهریور 1403