اکبری، محسن، فرخنده، مهسا و قاسمی شمس، معصومه. (2017). تأثیر هزینۀ تبلیغات در عملکرد مالی با میانجی‌گری ارزش برند در شرکت‌های پذیرفته‌شده در بورس اوراق بهادار تهران. مدیریت دارایی و تامین مالی, 5(3), 151-162.
https://doi.org/10.22108/amf.2017.21175
حسینی، سید رسول، دشتبانی، یاور، فتحی نیا، حسن و قومنجی، فاطمه. (2023). طراحی و اعتبارسنجی مدل بازاریابی دیجیتالی چابک در بانک سپه با بهره‌گیری از روش داده بنیاد (مورد مطالعه: بانک سپه استان خراسان رضوی). پژوهش‌‌های راهبردی بودجه و مالیه, 4(2), 79-107.
DOR: 20.1001.1.27171809.1402.4.2.3.5
سفیدبری، لیلا، داوری، علی، سخدری، کمال و موسوی‌جهرمی، یگانه. (2022). تحلیل روابط علی و معلولی بین کارآفرینی، بیکاری و رشد اقتصادی در ایران. پژوهش های رشد و توسعه اقتصادی, 49(13), 59-76.
https://doi.org/10.30473/egdr.2021.58213.6166.
نیکوکار، آهی و اکبری، محسن. (2021). بررسی تأثیر رهبری آینده نگر بر اثربخشی سازمانی: نقش میانجی رفتار شهروندی سازمانی. مدیریت بهره‌وری, 15(2 (57) تابستان), 107-138
. https://doi.org/10.30495/QJOPM.2020.1879598.2632.
Abd Al Rassol, H. A., & Jasim AL-Janabi, M. A. (2023, March). Marketing Agility and its Role in Marketing Performance. In Iraqi Academics Syndicate 3rd International Conference on Arts and Humanities Sciences (IICPS2022).
Doi: 10.2139/ssrn.4390814
Agarwal, A., Shankar, R., & Tiwari, M. K. (2007). Modeling agility of supply chain. Industrial marketing management, 36(4), 443-457.
Doi: 10.1016/j.indmarman.2005.12.004.
Akbari, M., & Alipour Pijani, A. (2013). ICT َadoption: a case study of SMEs in Tehran (Iran). The International ; Journal of Humanities, 20(3), 93-121.
Doi: 20.1001.1.25382640.2013.20.3.4.5
Akbari, M., Farkhonde, M., & Ghasemi Shams, M. (2017). Investigating the effect of advertisement cost on the financial performance of the firms listed in Tehran Stock Exchange with the mediating role of brand equity. Journal of Asset Management and Financing, 5(3), 151-162. [In Persian]
Doi: 10.22108/amf.2017.21175
Arsawan, I. W. E., ssy De Hariyanti, N. K., Atmaja, I. M. A. D. S., Suhartanto, D., & Koval, V. (2022). Developing organizational agility in SMEs: An investigation of innovation’s roles and strategic flexibility. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 149. https://doi.org/10.3390/joitmc8030149.
Audretsch, D. B., & Belitski, M. (2021). Knowledge complexity and firm performance: evidence from the European SMEs. Journal of Knowledge Management, 25(4), 693-713. https://doi.org/10.1108/jkm-03-2020-0178.
Ayyagari, M., Beck, T., & Demirguc-Kunt, A. (2007). Small and medium enterprises across the globe. Small business economics, 29, 415-434. https://doi.org/10.1007/s11187-006-9002-5.
Corbin, J., & Strauss, A. (2014). Basics of qualitative research: Techniques and procedures for developing grounded theory. Sage publications.
Cummins, F. A. (2017). The Agile Enterprise Building the Agile Enterprise (Second Edition) (pp. 1-34). Boston: Morgan Kaufmann.
Dash, G., & Paul, J. (2021). CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting. Technological Forecasting and Social Change, 173, 121092. https://doi.org/10.1016/j.techfore.2021.121092.
Goldman, S. L., Nagel, R. N., & Preiss, K. (1995). Agile competitors and virtual organizations: strategies for enriching the customer (Vol. 8). New York: Van Nostrand Reinhold.
Hagen, B., Zucchella, A., & Ghauri, P. N. (2019). From fragile to agile: marketing as a key driver of entrepreneurial internationalization. International Marketing Review, 36(2), 260-288. https://doi.org/10.1108/IMR-01-2018-0023
Hamel, G. & Prahalad, C.K. (1994). Competing for the Future. Harvard Bussiness Review, July- August, pp. 12-18.
Hoseini, S. R., Dashtbani, Y., Fathinia, H., & Ghomanjani, F. (2023). Designing and validating the agile digital brand model in Sepah Bank using grounded theory method (Case Study: Sepah Bank, Khorasan Razavi Province). Budget and Finance Strategic Research, 4(2), 79-107. [In Persian] https://dor.isc.ac/dor/20.1001.1.27171809.1402.4.2.3.5.
Hughes, N., & Chandy, R. (2021). Commentary: trajectories and twists: perspectives on marketing agility from emerging markets. Journal of Marketing, 85(1), 59-63. https://doi.org/10.1177/0022242920973037.
Khan, H. (2020). Is marketing agility important for emerging market firms in advanced markets?. International Business Review, 29(5), 101733.
https://doi.org/10.1016/j.ibusrev.2020.101733.
Lewnes, A. (2021). Commentary: The future of marketing is agile. Journal of Marketing, 85(1), 64-67. https://doi.org/10.1177/0022242920972022.
Moi, L., & Cabiddu, F. (2021). An agile marketing capability maturity framework. Tourism management, 86, 104347. https://doi.org/10.1016/j.tourman.2021.104347.
Moi, L., Cabiddu, F., & Frau, M. (2018). Conceptual framework for modeling the agile marketing capability. In 2018 Global Marketing Conference at Tokyo Proceedings (pp. 71-90).
https://doi.org/10.15444/GMC2018.01.08.05
Nikookar, H., Ahi, P., & Akbari, M. (2021). The impact of vision leadership on organizational effectiveness: The mediating role of organizational citizenship behavior. The Journal of Productivity Management, 15(2), 57. 107-138. [In Persian]
https://doi.org/10.30495/QJOPM.2020.1879598.2632.
Özsomer, A., Simonin, B., & Mandler, T. (2023). Marketing agility in subsidiaries: Market orientation and marketing program standardization as the “Twin Engines” of performance. Journal of International Marketing, 31(2), 6-24. https://doi.org/10.1177/1069031X221130740.
Poolton, J., Ismail, H. S., Reid, I. R., & Arokiam, I. C. (2006). Agile marketing for the manufacturing‐based SME. Marketing Intelligence & Planning, 24(7), 681-693. https://doi.org/10.1108/02634500610711851.
Poolton, J., Ismail, H., Arokiam, I. C., & Reid, I. R. (2005). A marketing agility framework for manufacturing-based SMEs. In International Manufacturing Leaders Forum, Glenelg.
Reis, R., Catarino, A. P., Sousa, B. B., Malheiro, A., & Santos, V. (2023). Brand attachment and agile marketing: responses to the (post-) pandemic context in the sports fashion context. In Promoting Organizational Performance Through 5G and Agile Marketing (pp. 42-54). IGI Global. DOI: 10.4018/978-1-6684-5523-4.ch003.
Santos, V. (2022). Brand Attachment and Agile Marketing. 42-54. Doi:10.4018/978-1-6684-5523-4.ch003, http://hdl.handle.net/10400.26/42841.
Sefidbari, L., Davari, A., Sakhdari, K., & Mousavi Jahromi, Y. (2023). Analysis of causal relationships between entrepreneurship, unemployment and economic growth in Iran. Economic Growth and Development Research, 13(49), 74-55. [In Persian] https://doi.org/10.30473/egdr.2021.58213.6166.
Worley, C., & Pillans, G. (2019). Organization agility, performance, and the role of the HR function. Überlebenselixier agilität: Wie agilitäts-management die wettbewerbsfähigkeit von unternehmen sichert, 121-142. https://doi.org/10.1007/9.
Yu, W., Jacobs, M. A., Chavez, R., & Yang, J. (2019). Dynamism, disruption orientation, and resilience in the supply chain and the impacts on financial performance: A dynamic capabilities perspective. International Journal of Production Economics, 218, 352-362.
https://doi.org/10.1016/j.ijpe.2019.07.013.
Zhou, J., Mavondo, F. T., & Saunders, S. G. (2019). The relationship between marketing agility and financial performance under different levels of market turbulence. Industrial Marketing Management, 83, 31-41. https://doi.org/10.1016/j.indmarman.2018.11.008.
